Legal Notice – Last Updated: August 10, 2026

1. Principle

We retain personal information only for as long as reasonably required for our business functions, legal obligations, security, fraud prevention, dispute resolution, enforcement, or legitimate business records. When no longer required, information is deleted, securely destroyed, or de-identified.

2. Retention Schedules

• Orders, invoices, and tax records: At least 5 years; 7 years if required by tax law.
• Customer account information: Duration of account plus 2 years after closure.
• Customer support records: Usually 2 years after closure.
• Refund and complaint records: Usually 7 years after final resolution.
• Marketing consent records: While active plus a reasonable evidence period after withdrawal.
• Security and access logs: Usually 12 to 24 months.
• Fraud detection records: Up to 7 years depending on risk.
• AI interaction logs: 12 months.
• Data breach records: 5 years from incident date.

3. Disposal Methods

• Digital records: secure overwriting or cryptographic erasure.
• Backups: expired data removed in accordance with backup retention schedules.
• Physical records: shredded or destroyed by certified destruction services.

4. Your Right to Request Deletion

You may request deletion of your personal information before the standard retention period expires by contacting admin@ellemotional.com. Deletion requests are fulfilled subject to legal, security, accounting, and dispute resolution obligations. We will advise you of any information we are required to retain and the reason.