Legal Notice – Last Updated: August 10, 2026
APP 1.7 effective 10 December 2026. This Disclosure fulfils obligations under APP 1.7, APP 1.8, and APP 1.9 of the Privacy Act 1988 (Cth) as amended by the Privacy and Other Legislation Amendment Act 2024 (Cth). Published in advance of the effective date.
1. Personal Information Used in Automated Decision-Making
- Account registration details including name, email address, and telephone number.
- Transaction history, payment behaviour, billing records, and purchase patterns.
- Device fingerprints, IP addresses, browser characteristics, and geolocation data.
- Behavioural analytics, interaction patterns, clickstream data, and engagement metrics.
- AI interaction logs, query patterns, and content analysis data.
2. Decisions Made Solely by Automated Technology
- Initial fraud risk scoring and transaction approval for online purchases.
- Automated account suspension for suspected Terms of Service violations, including bot detection and abuse pattern recognition.
- Automated spam and abuse detection in user communications.
- Automated content moderation decisions flagged by machine learning classifiers.
3. Decisions Where Automated Technology Substantially Assists
- Payment risk assessment – human review available on request.
- Product recommendation ranking, search result personalisation, and content curation.
- Customer support ticket prioritisation, routing, and initial categorisation.
- Content moderation and safety flagging for review by human moderators.
4. Your Right to Human Review
Where a decision significantly affects your rights or interests and is made solely by automated means, you may request human review by contacting admin@ellemotional.com – Subject: Human Review Request. We will acknowledge receipt within 7 business days and provide a response within 30 days.